How to Use AI to Build Brands - Mikelis Bastiks | Asketic
AI for Brand Success - Mikelis Bastiks | Asketic
How to Use AI to Build a Brand - Mikelis Bastiks | Asketic
AI is Disrupting the Creative Industry - Mikelis Bastiks | Asketic
The Future of AI in Brand Building - Mikelis Bastiks | Asketic
How AI is Disrupting the Creative Industry - Mikelis Bastiks | Asketic
Today in the studio we have Miķelis Baštiks, an expert in graphic design and branding who is a founding partner of “Asketic”, the top graphic design and branding studio in Latvia. He is a top voice known for sharing valuable insights into building meaningful brands and hosting the “Asketic” podcast. His iconic brands include tet.lv (largest telecom company in Latvia), Riga international airport, TechChill (largest startup event in the Baltics), and many others. He has been in the industry for over 16 years and has a deep understanding of the creative process and the role of AI in it.
In this podcast episode, we will discuss how and how AI could be used for building brands
Graphic Design, Branding, Brand Building, Creative Process, AI Tools, Automation, Innovation, Trends, GenAI
Can you share a bit about your background and how you became a founding partner at Asketic?
How technology has made an impact on your work as a graphic designer and brand builder over the years? Has it made your work easier or more complex?
How important to have a deep understanding of the creative process in the age of AI?
How important is to have basic skills without AI tools in the creative industry nowadays?
In your other interviews, you mentioned that for one to find what they want to do professionally, they should “find something that they would enjoy doing even for free”.
Are you still enjoying what you do after all these years? Are you doing it for free?
What is your approach to building brands that differentiates you and Asketic from other agencies?
What are the core challenges companies currently face when building their brands?
What are the ways companies have tried to solve them and how effective were those solutions?
Do all brands look similar nowadays? How do you make a brand stand out in the crowd? Is it necessary to stand out?
What are the common mistakes companies make when building their brands?
What are the common patterns you see in companies that search your help in rebranding?
From a design perspective, what are your thoughts on AI's role in creativity? Do you see it as a tool, a collaborator, or a competitor?
Is creativity a bottleneck in the brand building process or there are other bottlenecks that you see?
What are the processes in design and branding that you think could be improved with AI?
Some time ago we had conversation about automated logo generation tools like Nikolay Ironov's Logomachine, but it was before the rise of AI tools like DALL-E and Midjourney, and I remember being skeptical about the idea of AI being able to replace a human designer, but nowadays, this seems to be much closer to reality.
Some of the most popular GenAI tools for designers include Midjourney, DALL-E, RunwayML, Adobe Firefly, Looka, and others.
How much have you experimented with AI tools for your creative process and how useful were they to you?
If yes, how has it changed your approach to brand design?
If not, is there something that makes you skeptical?
What limitations do you see in AI tools for creative work?
What is ROI of using AI tools in the creative process? Time spend, money saved, quality of the work, etc.
Are you using LLMs ChatGPT, AI search engines (perplexity.ai) and other AI tools in your work? How do you see them being used in the future?
What trends do you anticipate in the integration of AI in brand building and design process over the next few years?
Video and audio content is becoming more and more popular. How do you see AI tools being used in video and audio content creation?
Will we need web page and mobile app designers in the future or will AI tools be able to do that as well?
What skills do you think are necessary for a designer to remain competitive in the age of AI?
What technology and AI tools do you incorporate in education of your staff?
What should new generation of designers focus on to remain competitive in the future?
Where can the listeners find you?