Roberts Ernests Levics doesn’t just talk the AI talk - he is in front of digital innovation. He’s the Head of Digital department at EHR Radio, which is one of most influential Radio stations in Baltics region. He’s also the founder of Spotwise.ai, an AI-powered platform that revolutionizes radio ad monitoring and media sales intelligence.
Roberts has shared his wisdom at the Marketing Shake festivals, teaching folks how to blend creativity, communication, and AI tools to create marketing campaigns.
As a marketing specialist has worked with top brands like Porsche, Škoda, and Citadele, and spearheaded a five-year strategy at EHR radio aiming for a big revenue transformation. And if that’s not enough to impress y’all, Roberts also has experience as a professional canoe sprint athlete—proving he’s as competitive on the water as he is in the business!
So hold on to your hats as we die in to wild west of AI in togehter with Roberts.
Is FM radio dead? What comes next?
Where do most of listeners still listen classical FM radio? Cars? What age group are they?
How streaming and podcast platforms like Spotify, Apple Music, Youtube is changing playing field?
How FM radio can stay relevant and make money when most of FM radio stations seem to loose money?
Have you listened to AI DJs? Are the human mistakes actually make it interesting? What if AI can make mistakes on purpose? (try https://notebooklm.google.com/ AI generated podcasts from selected materials, it is very good https://notebooklm.google.com/notebook/dc2daa62-b0c7-4cda-8065-1fce61c92718)
Do you see any “radio revival” trend on the horizon, like how vinyl came back? Maybe “retro radio” for hipsters?
If you had to bet on one outrageous, futuristic radio feature that we’ll see in the next five years, what would it be—and why?
How exactly are you monitoring in real-time ads in radio or is it only digital radio platforms and which platforms support these?
How does it work & what is the business case? How do you measure the ROI for Spotwise.ai clients?
What’s unique about Spotwise.ai’s AI-driven approach to competitor monitoring?
Who are your clients and in what region?
What patterns do you see with different clients in their willingness and interest to implement AI in their business processes?
Are you able to track ads inside dialoges and organic content or just jingles and alike?
Would AI be able to detecting subliminal messaging or rating ads on a humor scale?
What’s the wildest or most random ad you’ve caught Spotwise.ai tracking, and did it spark any hilarious internal discussions or insights?
What’s the biggest technical hurdle you’ve overcome in building Spotwise.ai?
What role does AI play in generating actionable insights, not just data?
Could Spotwise.ai pivot from detection to automated ad buying?
Can you please share real-world stories of how data-driven tactics and AI can multiply revenue stream?
How do we maintain the human creativity in ad campaigns while harnessing AI’s creativity? Is human creativity needed at all?
Do you think generative AI could replace traditional creative teams for content creation in the near future?
How do you see AI-driven predictive analytics reshaping the traditional marketing funnel? With AI agents that can change the behavior of campaigns autonomously.
Have you noticed any industries where AI marketing feels especially natural and others where it’s still forced?
How does AI help in building long-term customer relationships, not just short-term conversions?
If a brand were starting from scratch today, could AI alone handle every aspect of its marketing?
You have been president of BNI which is one of the most influential business networks in Baltics and possibly Europe. Which parts of networking will AI take over and which ones demand irreplaceable human finesse to crush the business game?
How do you balance the push for automation with the need for empathy in client-facing roles—especially when AI chatbots or virtual assistants enter the mix?
You’ve worked in high-pressure environments like professional sports and marketing. How do you see AI influencing the concept of teamwork in the workplace?
Have you encountered any resistance from team members who fear AI might devalue their personal contributions? How do you address those concerns while maintaining morale?
Reflecting on your background as a competitive athlete, how might AI-driven feedback change the ‘coach-player’ dynamic in the business world—could it make us more or less coachable?
If you were to craft a ‘code of ethics’ for AI use in professional networking, what core principles would you include to preserve authenticity and respect among peers?
Recently heard in FM radio station while riding taxi that DJs were making fun of ChatGPT, because of halucinations, but they were not using paid, pro versions of it. Are you using free or paid AI tools?
Are EHR staff using paid AI tools?
When you’re canoe sprinting, do you wish AI could paddle for you?
Would you rather face a strong headwind OR an AI commentator narrating your every clumsy paddle move?
If radio makes a “retro revival” will you be Radio hipster or listen AI radio?
If your AI assistant starts telling better jokes than you, is it time to hand over your DJ job to AI?
Which is more likely to get engagement: a viral dancing cat meme or midnight webinar with zero disclaimers?